Mapify
Overview
We worked together with the Mapify team to design a brand new SaaS platform which enables users to visualise their complex asset management data. The new startup also needed a companion website and a modern logo system for scalability.
Challenge
In a somewhat archaic industry, logistics businesses are let down by dated procedures and methods that fail and cause network disruption. Mapify aims to increase profitability by up to 20%, prevent 50% of unplanned downtime events, save millions in lost revenue, and inform decisions 10 times faster than a spreadsheet.
Solution
Working with the Mapify stakeholders and development team, we designed the platform such that the user is guided through a series of intuitive options to make asset management as simple as possible. Hidden behind visual aspect lies deep functionality that turns raw AI data into profitable decisions. The result is a product that combines high-polish aesthetics with a clean interface and not unnecessarily complex to use. The website and logo system were developed as part of the launch of the new platform, bringing with it consistency and a strong foundation to elevate the Mapify brand as the company scales.
