BrainFit
Overview
We partnered with the BrainFit team to design a brand new app experience of their AI-powered wearable neurotech platform that enables users to clearly visualise and understand complex brain-health and performance data.
Challenge
In a rapidly growing but poorly understood space, brain health products often overwhelm users with complex data and clinical language that’s difficult to interpret. BrainFit aims to make brain fitness as intuitive as physical wellbeing, enabling users to understand performance insights clearly, build healthier habits, and make confident, data-driven decisions.
Solution
Working closely with the BrainFit team, we designed a native app that simplifies how users interact with complex brain-health and performance data. Clear visual hierarchy and guided interactions ensure insights are easy to interpret, while deeper functionality works behind the scenes to surface meaningful patterns and progress. The final product combines a refined, modern interface with a strong sense of trust and usability, making brain fitness feel accessible rather than intimidating. To support the launch, a companion website was designed and built, aligning product and brand into a cohesive foundation designed to grow with the startup.
